The Cayman is the black sheep of the Porsche family. And a performance enthusiasts' dream. Which is why the Cayman has a cult-like following. When it came time to launch the much anticipated new Cayman, we had to create a campaign that would let a wider audience in on the secret, without alienating the cult. The campaign reached that wider audience through a web film, OOH, interactive banners, a microsite, an iPhone app, and a TV special broadcast on the SPEED Channel.
