After an extended history of success, Loyola College of Maryland was growing to become Loyola University Maryland. This major step forward called for a new brand to reflect the school's elevated status, as well as its unique Jesuit approach to education. The school's motto, Strong Truths Well Lived, was our team's north star. We embedded ourselves on campus for days, spending time with with students, alumni, faculty, and staff to unearth the beating heart of this motto and bring it to life for prospective students in a comprehensive and compelling look book. These pages are the culmination of months of work. Our collective efforts payed off. Loyola surpassed its enrollment targets for the following academic year. It was a gratifying to be a key player in this massive project. I wrote the copy and worked hand in hand with the lead designer to create and execute the overall concept of the look book.
