Porsche Boxster

Porsche has a rich history of making some of the world's best sports cars. A few of the most famous cars they ever made were roadsters. Two seaters with open tops, a mid-engine design, and incredible agility. They dominated racing and changed the course of modern sports car design. This integrated campaign, which included print, OOH, banners, a web film, multi-page print insert and branded content celebrates that heritage while showcasing the beauty and performance of Porsche's latest roadster, the new Boxster.